
"The Blase and the Pleasant - The Questioning of WHY"
We, as designers, understand the principles of how materials work and what looks the best where. But what separates our minds from our consumers is the questioning of why. Why is this the color something needs to be? Why is this shape more functional? As Mitrovic states, “I am no longer making an aesthetic judgement, but a logical argument.” [1] This evolution of the definition of beauty became an idea of why something should be considered beautiful. The architectural concept