The Luminaire project came from answering the first of three primary questions asked when arriving at the airport: Where is Concourse A or B?
The Indianapolis International Airport (IND) is rated by travelers as one of the best airports in North America. With a 10-year old terminal and a changing customer base, the Indianapolis Airport Authority created the Terminal Optimization Program (TOP) to provide the highest level of customer service and enhance the passenger experience. The importance of the TOP is to maintain the stellar reputation that IND is known for while blending accommodations between generations and cultures, inspiring economic impact, and reinforcing Hoosier Hospitality.
The Luminaire Project was the first of several created to assist and simplify the decision-making process at the airport. Two large LED displays, visible from the entrance of the terminal, identify the two concourses while complementary displays illuminate the TSA security checkpoints and display current wait times. Beyond a wayfinding tool, these forms are an iconic statement in Civic Plaza. Animations within the Luminaire displays welcome travelers into the space and create engaging experiences.
Information gathered from initial research studies indicated that the displays should stand proud of other retail signage surrounding the perimeter of Civic Plaza. Standing at 40 feet tall, the height was determined through several traveler perspective studies to ensure that the Luminaires could be seen from multiple pre-security vantage points.
Standing at 40 feet tall, the height was determined through several traveler perspective studies to ensure that the Luminaires could be seen from multiple pre-security vantage points.
IND visitors will be intrigued by captivating animation featuring basketballs for March Madness, a cityscape for year-round tourism, and a teaser for the Indy 500. The intuitive animation reacts to the environment, gaining speed as space fills with people and reducing speed in the quieter moments of the 24/7 facility.
A form that directs and entertains
The form was determined by its height, but also by a desire to provide an eye-catching element within the existing space. Manipulating the form to imply direction adds a layer of guidance for travelers to find the TSA security checkpoint entrances.
Likewise, the material was a purposeful decision, introducing Indiana wood into the monotoned steel and limestone space provides the characteristic appeal of nature. As if growing from within, the Luminaires emerge independent of the retail and walkway paths, providing a distinctive, attention-grabbing tool to simplify the decision-making process.
In order to maintain the flow of the Luminaires design, a companion piece was attached to the TSA entrances. This addition allows for further wayfinding information to be displayed, such as differentiating the location of TSA pre-check and displaying current wait times through the digital signage. By providing this information, travelers feel more informed and at ease to dictate their travel choices and take full advantage of pre-security retail and concessions prior to proceeding into the secured area.
The digital displays not only identify the two concourses but provide a canvas celebrating different events and showcases experiences travelers may have in the city. IND visitors will be intrigued by captivating animation featuring basketballs for March Madness, a cityscape for year-round tourism, and a teaser for the Indy 500. The intuitive animation reacts to the environment, gaining speed as space fills with people and reducing speed in the quieter moments of the 24/7 facility.
Additional care was taken to ensure the LED displays respond appropriately as light changes in the facility.
The Luminaires provide travelers the tools to relieve some of the stress of travel while highlighting the unique characteristics of the city with the intent to provide a memorable experience in this award-winning airport.