The Luminaire Project, born out of the Terminal Optimization Program (TOP), stands as an iconic beacon at the Indianapolis International Airport (IND). In response to the initial traveler query—Where is Concourse A or B?—this innovative project emerged to simplify and enhance the decision-making process for passengers navigating the bustling terminal. Two towering LED displays, strategically placed in Civic Plaza, not only identify the concourses but also illuminate TSA security checkpoints, complete with real-time wait times. Standing at an impressive 40 feet, meticulously determined through traveler perspective studies, these Luminaires captivate visitors with dynamic animations, celebrating events like March Madness, showcasing the cityscape for year-round tourism, and teasing the iconic Indy 500. The displays, made of Indiana wood against steel and limestone, provide both a natural aesthetic appeal and functional wayfinding, guiding travelers effortlessly to the TSA entrances. The Luminaire Project embodies the essence of the city, offering a distinctive and memorable experience, ensuring IND remains a top-rated airport in North America.